Microsoft shopping around for a new global advertising campaign to focus on One strategy

Leaks are ever fun, at to the lowest degree if yous're on the outside. It gives you a peek as to what's coming next.  While there have been many on the Windows Phone 8.one front, information technology looks like Microsoft's advertising arm is non allowed from them either.

Long story brusque is that Microsoft is shopping effectually its global advertizing account to interested parties. The company wants to refocus from "product-specific ads to broader consumer and business-oriented campaigns". That news comes from Adweek, who are the go-to leaders in advertising culture and news. It pregnant because it reveals how enlightened – and concerned – Microsoft is with its paradigm, especially with the new 'Ane Microsoft' concern ideology. Reports suggest that this account could handle upwardly to lxxx% of their advertising, making this a significant land for any bureau.

Microsoft needs this guy...

Visions of Don Draper, scotch and backroom pitches have but entered our collective heads.

New master marketing officer Chris Capossela told Adweek:

"The ability to tell more cohesive stories to consumers that are not simply related to a single individual product leads us to obviously look at what are the right partners to exist able to think in a new and different way to reverberate the way we want consumers to both experience and engage with our products"

That sounds a lot like the Apple tree model of advertising. While Apple does not shy from boasting most new features in specific products, their advertising has an overall arch to it that tells a story. Well-nigh of you can probably fill in various words to describe Apple'due south products as a result: simplicity, minimalist, just works, premium (cough, 'pretentious', cough). Microsoft doesn't quite have that luxury, instead they seemed bogged downwardly with legacy memes on 'blue screens of decease', Office jokes and of form product failures like Kin and – some may argue – Windows 8 itself.

It's an interesting problem if but because Microsoft'south products are good. They're not selling snake oil here. Windows eight.ane, Xbox 1, OneDrive, Windows Phone, Azure, Xbox Music and Video, these are all well received products that lack a cohesive marking strategy. That may now finally change.

According to Adweek, Microsoft plans to stop the hunt for a new advertizement agency past next calendar month, once they hear a final round of pitches. Permit's hope that the squad selecting the winner has the right middle to option success.

Source: Adweek; via Geek Wire

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Source: https://www.windowscentral.com/leak-microsoft-shopping-around-global-new-advertising-campaign

Posted by: longneckerfroor1994.blogspot.com

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